Jewellery is about connections. It connects people to each other, and to times, events and places. There is also the connection between the wearer and their jewellery. Your jewellery should reflect who you are, and become a part of your story
Jewellery should be treasured, and enjoyed, loved and worn, handed down through generations, shared or given to friends, repurposed or remade, not left to languish and tarnish in a box
Wearing jewellery is good for you! It allows you to express yourself; it can inspire confidence and empower you; cheer you up when you're down; and make you feel special
Jewellery has the power to transform a boring outfit, and brighten a mundane day, it can be purely ornamental, or deeply personal
Jewellery should be authentic, designed with intent, and made with love
Jewellery should not cost the earth - either literally or figuratively. Knowing where your jewellery comes from, how the materials have been sourced, and how it's been made is increasingly important
Jewellery should be made to last, not faddish, throw away consumerism
Supporting hand made and local makes the world a better, kinder place
